A global Brand identified missed opportunity to create meaningful product for a new consumer that emerged in the middle of a down-cycle. Because of exceedingly long product creation and go-to-market processes, the Brand would not be able to respond to this opportunity for nearly two years.

Over the past 5 years, the Brand had invested in significant new product design, development, manufacturing, fulfillment and direct-to-consumer capabilities, but had not yet been able to bring them fully to advantage to their consumers. These investments were weighing on the balance sheet, but more importantly, represented new opportunities that were not fully realized with the existing business model.

Taking a step back, we did what we do best: define a vision of the impossible to drive alignment across an entire multi-billion dollar enterprise to activate a speed-to-market business. Over a two year period, capabilities were harvested and repurposed to serve the creation of the Brand’s newest business - resulting in a model that eliminated nearly 80% of the go to market time and allowing the Brand to respond to opportunities inside the season rather than two or more years later.

Value Delivered:

• A new business model that would become nearly 20% of Brand revenue in less than 5 years

• Organizational alignment to activate the business model with key partners in wholesale retail, direct-to-consumer, digital marketing and design, and digital operations, including robotic automation and new product innovation priorities

• Creation of a true consumer-driven business

• Full price sell-thru at a higher rate than the core business model

• Increased inventory turns

• An innovation platform upon which to develop and deploy their end to end digital transformation journey